Millennials are the largest demographic, making up 1/3 of the total U.S. population, and are also the most diverse and educated. They grew up on the internet and were bystanders to the most recent difficult economic crisis, which makes their behavior far more unique in comparison to Baby Boomers or Gen Xer’s.
At BookitLyst we serve millennials and their desires to have more authentic and meaningful travel experiences. Here are some interesting stats on who they are and why the travel industry should begin to consider them as the thriving force behind the future of travel.
Sources:
Skift: The Varied Vacation Habits of Millennial Haves and Have Nots
Travel Pulse: American Express Survey Finds Travelers Want High Tech, High Touch
Travel Weekly: Travel Planners Confab to Focus on Millennials and Specialization
Travel Weekly: Millennials The Generation Most Likely to Hire an Agent
Travel Agent Central: Stat: Millennials Value Experiences Three to One
Travel Agent Central: Stat: 52 Percent of Millennials Accumulate Credit Card Debt While Traveling
ADWEEK: Infographic: How Your Generation Influences the Way You Travel
